Craft Thinking

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Finding Your Passion | Ep. #17

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It only took us 17 episodes but we're finally talking about finding your passion! This one was fun to record and we hope you get some value from it. Honestly, it might be our favorite episode yet. We're also drinking Ballast Point's Grapefruit Sculpin. Guess who loves it and who hates it!

Beer Review

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Grapefruit Sculpin by Ballast Point

ballastpoint.com/

Ballastpoint.com

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Niches | Ep. #16

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This is actually episode 16 not 14! We had switched around our episodes...blame it on the beer! We're drinking Nom Nom by Barley Forge and yes this is a real beer. Look it up! Niches is a hard word to say (at least for us) but we're talking about it today! Don't try and boil the ocean. Focus on a niche and execute. Check out our reasons why and some key tactics.

Beer Review

Find us on Untappd! We’ve created a group called Craft Thinking. See what we’ve tasted and ask to join to share your drink reviews!

Nom Nom by Barley Forge

 

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Tracking Visitors On Your Website | Ep. #15

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In this episode, we're drinking Abita's high gravity beer AndyGator. We're also talking about tracking visitors on your websites and why it's important. Free tools are discussed as well as some premium ones!

Consistency Is Key | Ep. #14

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Today we’re drinking Greenflash Passionfruit Ale and consistency with your business. Not being consistent can be detrimental to your business but not to worry. We have got plenty of info to help you out on your journey.

Time Stamped Show Notes

  • 0:00 – Review Greenflash Passionfruit Ale, story time, and chit-chat.
  • 6:32 - Jumping into the topic of the episode and BGC's favorite point when it comes to consistency
  • 9:53 - Consistency of your products and services
  • 11:12 - Consistency of being a small business owner and a leader
  • 12:57 - Basic uniform?
  • 16:14 - Consistency on the phone
  • 18:17 - Consistency on the line #DontSueUs
  • 22:50 - Your mission statement, your business plan, your promise with your company

The question of the episode!

What has a business done that turned you off to their products or services? 

Beer Review

Find us on Untappd! We’ve created a group called Craft Thinking. See what we’ve tasted and ask to join to share your drink reviews!

Greenfruit Passionfruit Ale

 

a pint of hoppiness (credit) 

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What the hell is a hashtag and how do you use it? | Ep. #13

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Today we’re drinking Guinness Antwerpen Stout. Who knew that Guinness made more than one type of beer? We’re also talking about what the hell is a hashtag and how do you use it? Hashtags have the power to make or break your social media account. Listen to our favorite strategies.

Time Stamped Show Notes

  • 0:00 – Review Guinness Antwerpen Stout
  • 8:26 – Jumping into what a hashtag is
  • 9:38 – Hashtags on Facebook
  • 11:06 – Pros and Cons of Hashtags
  • 13:00 – Hashtags on Instagram
  • 13:40 – Instagram’s 60 hashtags per post hack
  • 18:22 – Instagram shadowban
  • 20:27 – Hashtags on Twitter
  • 21:24 – Back to Hashtags on Instagram
  • 22:44 – Resources to research hashtags

The question of the episode!

What is the best hashtag campaign you’ve seen?

Resources

Google is your friend. Research hashtags for X industry

Crowdfireapp.com – Helps you build your social media following and provides hashtag suggestions.

Websta.me – Free analytics for your Instagram account and provides most popular hashtags for different industries.

Hashtag.org

Hashtagify.me

Beer Review

Find us on Untappd! We’ve created a group called Craft Thinking. See what we’ve tasted and ask to join to share your drink reviews!

Guinness Antwerpen Stout

 

guiness antwerpen

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Responding To Negative Reviews on Review Directories Like Yelp | Ep. #12

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Today we’re drinking Founders Breakfast Stout and talking about responding to negative reviews on review directories. Think of review directories like Yelp, Yellow Pages, Foursquare, and Google Pages. This topic isn’t covered much and is so forgotten about! Review directories are everything!

I also learned that if you leave a stout out for about 10 minutes, it opens up the flavors and makes it that much better to drink!

Time Stamped Show Notes

  • 0:00 – Review Founders Breakfast Stout.
  • 5:54 – We jump into the topic of the episode.
  • 7:00 – It’s your free complaints department.
  • 7:51 – 75% of reviews are 4 stars or higher.
  • 8:49 – Some feedback we received on our podcast and how we adjusted.
  • 10:11 – Storytime of a negative experience BGC had at a bar.
  • 15:05 – How to actually respond to your reviews.
  • 18:17 – Someone leaves a negative review on something that was irrational i.e. the customer was in the wrong.
  • 25:40 – Google Alerts

The question of the episode!

What is the worst comment or review you have every received?

Resources

Respond as quickly as possible. According to Convince and Convert, 42% of your customers will expect a 60 minutes response time and 32% of them expect a response within 30 minutes!

Google Alerts: Subscribe to your brand name to receive alerts immediately when your keyword is mentioned.

Beer Review

Find us on Untappd! We've created a group called Craft Thinking. See what we've tasted and ask to join to share your drink reviews!

Founders Breakfast Stout

Nealey: 8

BGC – 8.5

BreakfastStout2017Feature.jpg?zoom=2&res

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The Importance Of Business Listings | Ep. #11

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Today we’re drinking Rogue Dead Guy Ale and talking about the importance of getting your business listed on business directories. You have to be anywhere and everywhere your potential clients are.

Time Stamped Show Notes

  • 0:00 – Review Rogue Dead Guy Ale.
  • 5:19 – Jumping into the topic, business listings changed the game with small business.
  • 7:21 – Why you need to get on all directories.
  • 8:34 – The major players.
  • 11:17 – What you need to make sure you include when listing your website.
  • 17:05 – Easily get listed on all directories and save time.
  • 20:34 – Don’t incentivize reviews or have review parties
  • 20:17 – Question of the day

The question of the episode!

What is your favorite review directory?

Resources

When researching a product or company, 8 out of 10 people will use a directory or an internet directory according to a study conducted by Burke. Of those who use directory searches, 8 out of 10 of them result in purchase or intent to purchase.

88% of consumer’s trust online reviews as much as personal recommendations (search engine land)

Beer Review

Rogue Dead Guy Ale

Nealey: 8.3

BGC – 8.5

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The Importance Of Retaining Your Customers | Ep. #10

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Today we’re drinking Deschutes Obsidian Stout and talking about your past customers. Focusing on your past clients or customers is one of the smartest things you can ever do as a small business owner or solopreneur. We’re way into statistics so here are a few fun facts for you.

  • According to Bain and Company, a 5% increase in customer retention can increase a company’s profitability by 75%!
  • Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers.
  • According to Marketing Metrics, it’s far easier to (about 50% easier) sell to existing customers than to brand new prospects.

Check out more of the why you should market to past customers and how you can market to past customers in this week’s episode.

Time Stamped Show Notes

  • 0:00 – Review Deschutes Obsidian Stout
  • 4:55 – Jumping into the topic, the importance of marketing to your past customers, statistics and things!
  • 8:37 – Great customer service is a standard. Jeff Bezos and his purchase of a newspaper company.
  • 9:25 – Adding value to your past customers. Couple of how tos.
  • 12:15 – Stay in touch with your customers. If you don’t stay in touch with them, they won’t stay in touch with you. Email Marketing!
  • 16:17 – Facebook chatbots. Think email marketing but for Facebook.
  • 18:05 – Be personal with your marketing.
  • 20:44 – Nobody likes being marketed to, unless they’re a loyal follower.
  • 23:34 – Word of mouth referrals.
  • 25:19 – Question

The question of the episode!

What is something a company has done to drive customer loyalty?

Resources

NiceOneDad.com
Has nothing to do with marketing but we talk about it in the episode. Awesome dad jokes!

ManyChat.com
Free Facebook Chatbot website.

Beer Review

Deschutes Obsidian Stout

Nealey: 6.5
BGC – 6

Thanks for Listening!

To share your thoughts:

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Social Media Is Intended For You To Be Social | Ep. #9

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Guess why social media sites were created? For you to be social! If you as a business aren’t being social and engaging with your audience, you’re going to have a bad time. We give you a quick Instagram and Twitter hack, talk about the importance of talking, and provide a few other value bombs along the way.

Time Stamped Show Notes

  • 0:00 – Review Huss Brewering’s Koffee Kölsch
  • 4:22 – Jumping right in! Lack of a social presence makes customer’s question your legitimacy.
  • 6:23 – Facebook categorizes good content as things people want to share. Nobody cares about the services you offer. You have to envoke emotion!
  • 8:16 – You have to engage with your followers. Comment, DM, and start the conversations.
  • 9:37 – How quickly you respond can make or break you.
  • 13:00 – DM hack on Instagram. Don’t treat it like Tinder
  • 15:00 – Bots, not even one! Bots will destroy your brand and accounts.
  • 16:05 – It doesn’t matter what you like. It matters what your audience likes.
  • 17:00 – Twitter Search. The single greatest part of social media.
  • 19:59 – Networking on social media

The question of the episode!

We forgot! But if you’re finding it here, tell us what your domain name is!

Resources

Twitter Search Hack! 
Use -filter:links after your search phrase to just show conversations and get rid of links from search results!

Thanks for Listening!

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Choosing The Perfect Domain | Ep. #8

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In this episode Me So Honey is in our hands and we’re diving into choosing the perfect domain name. A domain name is a representation of your brand and you need to ensure your brand is on point. Choosing the wrong domain name not only costs you a ton of money, it can cost you your entire business. Don’t worry though, after this episode, you’ll be in great shape!

Time Stamped Show Notes

  • 0:00 – Review Belching Beavers Me So Honey
  • 4:57 – We jump into the topic Choosing The Perfect Domain Name, Judging, and Branding.
  • 7:24 – The first thing people think when they see your domain name.
  • 8:55 – Basics of getting the perfect domain name – Radio Test
  • 10:15 – Keep it short. You also don’t need your city in your domain to rank on Google.
  • 13:00 – NO HYPHENS
  • 14:13 – .com is king. gTLDs are nice but .com will still reign for a long time.
  • 17:49 – A domain’s goal is to get people to your website. Sometimes, a tough spelling will cost you.
  • 19:34 – Misspellings aren’t Kool.
  • 20:37 – Make sure you check trademarks and social media sites for the name.
  • 23:10 – Leave room to expand with your domain
  • 24:02 – The Domain Aftermarket

The question of the episode!

We forgot! But if you’re finding it here, tell us what your domain name is!

Resources

Leandomainsearch.com – Helps you generate available domains to purchase based off on keywords you enter. Free to use!

Thanks for Listening!

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